Summary: Our original concept for Suzuki's newest bike launch: the search for the X-Bike Man. A two-part contest required users to show how they can be the next X-Bike Man by posing with the X-Bike at a dealership and uploading the photos, and also build a virtual modified X-Bike online using a flash-based module.
Work done: concept design, creative direction, layout, mechanical design, game concepts, widget concept, campaign management
URL: www.x-bikeman.com
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