Summary: Challenged by Nike regional, we went through six design iterations to get the perfect combination of 'Hanoi Street' with the hip style of Vietnam's most famous female rapper, Kim. A teaser microsite generated a significant database prior to the launch of the site, which included the release of Kim's hot single, "Choi Het Minh" (Play Freely).
Work done: concept design, creative direction, layout, mechanical design, campaign management
URL: www.choihetminh.com
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