A Glimpse at Digital Creativity: Rexona Hand of Fate - 2007

Monday, December 24, 2007

Rexona Hand of Fate - 2007

Summary: The challenge: how to take the Hand of Fate online while appealing to the target audience and not getting too spooky. How did we do it? The Hand of Fate Magic 8 Ball Fortune Teller, a web and downloadable widget-based astrology sign, and the most successful element, the Hand of Fate Meet Your Mate game.

Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management

URL: www.rexonavn.com

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Top 7 Ways to Access Your Creativity

7. Write some keywords associated with your project on a small piece of paper. Crumple it and hold it in your palm. Make a fist. Close your eyes. Imagine the words on the paper trying to explode out through your closed fist, heating your palm and the inside of your hand as they attempt to escape. Finally open your hand and drop the paper to the floor. Rethink your challenge.
6. Close your eyes. Regulate your breathing. In the blackness of your mind, imagine the color red. Let the color fill the entirety of your mental landscape. Now place a blue dot in the center of the red. Let the blue overcome the red completely. Do the same with five different colors. Open your eyes and think again about your original problem.
5. Try thinking about something from different emotions. Try anger, happiness, giddiness, confusion.
4. Take an ordinary everyday object like a book or a chair, and imagine it is alive. How does it move? What sound does it make? What are its origins? Opens your mind to the unexpected.
3. Go outside and pick a random spot. Imagine you are an archeologist from the future, looking back on this spot. What could have happened here? What's the story of this place, these people?
2. Try looking at an object from different perspectives; front, back, left/right side, top, bottom, close up, far away. Make mental notes or even sketch on paper what you see without thinking about the object as a whole.
1. Brainstorm using a mindmap. Put keywords in the center, and let your mind freely associate ideas.