Monday, December 24, 2007

Rexona Hand of Fate - 2007


Summary: The challenge: how to take the Hand of Fate online while appealing to the target audience and not getting too spooky. How did we do it? The Hand of Fate Magic 8 Ball Fortune Teller, a web and downloadable widget-based astrology sign, and the most successful element, the Hand of Fate Meet Your Mate game.

Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management

URL:
www.rexonavn.com

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