Summary: Probably the most challenging project in 2007, this project resulted in the single most successful campaign run in 2007, and won an award from the Best Integrated Campaign in 2007. With more than 45,000 database entries, this project included a widget download, web to mobile SMS holiday e-cards, web-based customizable e-cards, an online Tet Apricot Tree writing contest, and to top it all off a 3D Good Deeds game filmed and produced in Ho Chi Minh City.
Work done: concept design, creative direction, layout, mechanical design, 'Good Deeds' 3D game production, campaign management
URL: unavailable
Awards: Integrated Campaign Award 2007
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