Summary: I was thinking about how to enliven the target audience's motorbike experience when it hit me: give them a chance to be the only cats in Vietnam riding a pimped out one of a kind bike. I went to my model friend Tommy Tran and pitched him on the idea, and Tut Xe That Me was born. Thousands of entries, five episodes, five pimped out bikes. This site won an award from Mindshare Global as the most original concept in 2007.
Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management
URL: www.tutxethatme.com.vn
Awards: Mindshare Global "Most Creative Digital Concept 2007"
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