Summary: Phase 1 of the Coolzone concept. Starting with a teaser microsite, we called for users to submit their names and email to be the first to receive the exclusive Coolzone Rap performed by Mr. Dee. The launch site had a Wiki book of Street Stuff, a Meshup where users can put themeves into the TV commercial, and fun downloads.
Work done: concept design, creative direction, layout, mechanical design, meshup concept, campaign management
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