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Summary: Singapore Tourism's annual Christmas in the Tropics campaign. This year's theme was surrounding fairy tales, so my contribution was a Create Your Own Fairy tale E-card; choose your favorite characters, scene, and elements and send some holiday cheer along.
Work done: concept design, creative direction, layout, mechanical design, Create Your Own Fairy Tale E-Card concept
URL: http://visitingsingapore.com/cit07
Summary: Coke asked us for some ideas to take their screensaver online. Our input was to create a Tet Lunar New Year countdown timer with widget download for the desktop.
Work done: concept design, creative direction, layout, graphic design, mechanical design, Tet countdown widget concept, Tetcampaign management
URL: http://www.enbaoxuansang-ankhanghanhphuc.com/tet2008/
Summary: We were commissioned to take the Aquafina Pure Fashion event and move the calling for participants online. We built a custom sketching tool for submissions to be made online, as well as an approval-based photo upload for participants who wanted to sketch offline. The event was a big success.
Work done: concept design, creative direction, layout, mechanical design, online sketch concept, campaign management
URL: www.aquafinapurefashion.com
Summary: This was the continuation of the Andy and Lili campaign earlier in the year. Andy was to be locked in a box for 14 days (a la David Blaine) and see if he could stay fresh. We let users submit dynamic flash notes of good luck to Andy during his incarceration.
Work done: concept design, creative direction, layout, mechanical design, online sticky note concept, campaign management
URL: www.thegioivai.com
Summary: Phase 2 of the successful Coolzone website. We had a photo and video contest for street activities as well as a continuation of the popular Coolzone meshup.
Work done: concept design, creative direction, layout, mechanical design, campaign management
URL: www.coolzone.com.vn
Summary: Phase 1 of the Coolzone concept. Starting with a teaser microsite, we called for users to submit their names and email to be the first to receive the exclusive Coolzone Rap performed by Mr. Dee. The launch site had a Wiki book of Street Stuff, a Meshup where users can put themeves into the TV commercial, and fun downloads.
Work done: concept design, creative direction, layout, mechanical design, meshup concept, campaign management
URL: unavailable
Summary: Our original concept for Suzuki's newest bike launch: the search for the X-Bike Man. A two-part contest required users to show how they can be the next X-Bike Man by posing with the X-Bike at a dealership and uploading the photos, and also build a virtual modified X-Bike online using a flash-based module.
Work done: concept design, creative direction, layout, mechanical design, game concepts, widget concept, campaign management
URL: www.x-bikeman.com
Summary: New Media took charge of designing and managing the website for the first year of Vietnam Idol (from Freemantle Media; American Idol and Pop idol). By far our biggest challenge in 2007, we successfully integrated three main sponsors, Ad-Served over 20 advertisers on IAB standard banner placements, produced original written, photographed, and video content, and ended being voted the top Idol website in 2007 among 33 participating Idols worldwide. I contributed as the site architect, produced the site through three design iterations, helped produce all of the content, as well as enjoyed in the revelry of the show's production.
Work done: concept design, creative direction, layout, site architecture design, mechanical design, game concepts, campaign management
URL: www.vietnamidol.com.vn
Awards: Ranked Top Idol Website in 2007 by Freemantle Media
Summary: Basic one-page microsite, users can play a game similar to the popular Dance Dance Revolution game, highest scored register to win a new Z6 phone.
Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management
URL: www.whataboutmotorokr.com
Summary: Basic one-page microsite, users can play a quiz game about the RAZR2 V8 phone perfect scores registered to win a new RAZR2 V8 phone.
Work done: concept design, creative direction, layout, mechanical design, game concepts,
campaign management
URL: www.razr2v8.com
Summary: Nokia's initital launch of the Explore Your Music campaign. Qualified N91 owenrs could download songs from the performer's in the campaign from the website after registering for the event.
Work done: concept design, creative direction, layout, mechanical design, game concepts, widget concept, campaign management
URL: www.exploreyourmusic.com
Summary: We added an original P1 Personality Match to an existing microsite from Sony Ericsson.
Work done: mechanical design, game concept, interactive personality test concept, copywriting, campaign management
URL: unavaillable
Summary: 100% original design, we created a microsite for Sony Ericsson's Cybershot launch.
Work done: concept design, creative direction, layout, mechanical design, game concepts, widget concept, campaign management
URL: unavaillable
Summary: We created a web-based and downloadable widget-based quiz to promote the new line of Sony Ericsson's Walkman phones.
Work done: concept design, creative direction, layout, mechanical design, game concepts, widget concept, campaign management
URL: unavaillable
Summary: Challenged by Nike regional, we went through six design iterations to get the perfect combination of 'Hanoi Street' with the hip style of Vietnam's most famous female rapper, Kim. A teaser microsite generated a significant database prior to the launch of the site, which included the release of Kim's hot single, "Choi Het Minh" (Play Freely).
Work done: concept design, creative direction, layout, mechanical design, campaign management
URL: www.choihetminh.com
Summary: I was thinking about how to enliven the target audience's motorbike experience when it hit me: give them a chance to be the only cats in Vietnam riding a pimped out one of a kind bike. I went to my model friend Tommy Tran and pitched him on the idea, and Tut Xe That Me was born. Thousands of entries, five episodes, five pimped out bikes. This site won an award from Mindshare Global as the most original concept in 2007.
Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management
URL: www.tutxethatme.com.vn
Awards: Mindshare Global "Most Creative Digital Concept 2007"
Summary: We facilitated a four month campaign for Rexona, facilitating more than 20 universities across the country to participate in this online learning experience. Teams had to submit marketing plans for Rexona, the top winners were then given a budget to execute their plans. One of the most successful campaigns for Rexona in 2007.
Work done: creative direction, layout, mechanical design, campaign management
URL: www.rexonavn.com
Summary: The challenge: how to take the Hand of Fate online while appealing to the target audience and not getting too spooky. How did we do it? The Hand of Fate Magic 8 Ball Fortune Teller, a web and downloadable widget-based astrology sign, and the most successful element, the Hand of Fate Meet Your Mate game.
Work done: concept design, creative direction, layout, mechanical design, game concepts, campaign management
URL: www.rexonavn.com
Summary: Basic one-page interactive executions for Ford Autos in Vietnam.
Work done: concept design, layout, copywriting, campaign management
URL: www.ford.com.vn
Summary: The emotional lead and follow up to one of the most auspicious weddings of the year, Andy and Lili! We built a website to support the wedding event including related downloads, news, an event calendar, and an online karaoke video contest. I personally submitted three entries (take a look).
Work done: Concept design, layout, copywriting, contest participant
URL: unavaillable
Summary: Probably the most challenging project in 2007, this project resulted in the single most successful campaign run in 2007, and won an award from the Best Integrated Campaign in 2007. With more than 45,000 database entries, this project included a widget download, web to mobile SMS holiday e-cards, web-based customizable e-cards, an online Tet Apricot Tree writing contest, and to top it all off a 3D Good Deeds game filmed and produced in Ho Chi Minh City.
Work done: concept design, creative direction, layout, mechanical design, 'Good Deeds' 3D game production, campaign management
URL: unavailable
Awards: Integrated Campaign Award 2007
Thank you for visiting my online portfolio of work. If you are reading this then you have some interest in digital advertising, creative executions of wacky ideas, are simply curious, or downright lost. Whoever you are and whatever you're here for - welcome!
Thanks for visiting - please comment and if you'd like to contact me, you know how to do it.
Cheers.
Aryeh D. Sternberg
