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Summary: Sony Ericsson wanted to introduce the newest Walkman phone by using the internet to show the hot new Shake Control and SensMe features. The result: a unique and fun game testing users on their music recognition
Work done: concept design, creative direction, layout, game design, contest concepts, campaign management
URL: www.laccotaythaygiaidieu.com
Summary: Another 100% original design, we created a microsite for Sony Ericsson's and their partner, MSV, targeting students. This is the first of three campaigns focusing on generating WOM buzz and UGC.
Work done: concept design, creative direction, layout, mechanical design, contest concepts, campaign management
URL: www.toiyeusinhvien.com/
Summary: Dove gave us the freedom to come up with a microsite to deliver their well-designed screensaver and wallpaper downloads and e-cards. Using some of their creatives we developed this site; simple, easy navigation, and clearly filled with holiday cheer.
Work done: concept design, creative direction, layout, graphic design, mechanical design, banner design
URL: unavailable
Summary: Samsung had a very nice Microsite that they wanted to localize for Vietnam. Our concept was to create a viral campaign to push the new phone into the market. The result was a contest where users have to put the film clips from the TVCs in the proper order.
Work done: contest design, creative direction, layout, mechanical design
URL: www.samsung.com.vn
Summary: Our company was called in to pitch for the 2008 Lunar New Year website for Pepsi in Vietnam. Although we did not win the pitch, my design and animation sequences were used.
Work done: concept design, creative direction, layout, mechanical design, campaign concept
URL: http://www.pepsi.com.vn
